A Sore Sight For Their Eyes!
A Sore Sight For Their Eyes!
Every tradeshow has at least one. You’re ambling down the isles of the show when suddenly out of nowhere – a sight so frightening it leaves you speechless! It’s a person sitting behind a table reading a newspaper. On that table sits a stack of business cards next to a homemade, hand-lettered sign, and a fish bowl.
That’s it.
All that’s missing is a coffin and pallbearers, because their tradeshow goals are dead!
While tradeshows remain the single best way to meet qualified clients face-to-face, they’re still a bit of a beauty contest. If your booth isn’t attracting perspective clients, then your competition’s is! We don’t advocate breaking the bank when outfitting your booth, but spending wisely will keep the vultures of disappointment from circling overhead.
- Set realistic goals
- Know your target audience
- Be engaging in your attitude and appearance
Remember: Your Image is Everything!
8 comments
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Many thanks, Jasemin – happy exhibiting!
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Thanks, Hank!
Thank God! Someone with brains spekas!